Search Engine Optimisation

Getting to the top of Google takes a more than a pair of wings and a helium balloon

redPepper MarketingDigital MarketingSearch Engine Optimisation

SEO for the digital age

Search engines have complicated algorithms which take a whole range of things into account and then work out which websites would be best to show when someone searches for something. So if you type in… hmmm, let’s see, for example … “Marketing Agency Essex”, the search engine decides which websites would be most relevant and pops them to the top of the search results. (You might notice that if you search Marketing Agency Essex, we’re usually in the top three and often number one!).

It’s not quite as easy as just being relevant though. Google says there are over 200 factors that are taken into account. That’s more factors than a very strong sun cream. And they keep on changing. Why? Because Google can.

Everyone wants to make it to the top and there is lots to take into consideration. Below, we’ve laid some of those things out, divided into which category of Search Engine Optimisation (SEO) criteria they fit into; on-site and off-site:

SEO Agency Essex

SEO Prices

Just like SEO itself, the price for SEO can depend on a number of factors. Has your website had SEO work done before? How many key content pages are there? What keywords (the words people are searching for) do you want to rank highly for?

We might also recommend some copywriting for new pages (it’ll be quoted separately), something which can be key to successful SEO. Interested in getting your website tip-top and up there in the search results? Get in touch with us today.

Small Website

5 - 10 pages
Keyword research

Benchmark SEO report

Optimise page titles/ headings /alt txt

Keyword density optimisation for key pages

Add robots.txt and XML sitemap and submit to Google Search Console

SEO friendly URL re-writing

Fix crawl errors via 301 redirects (if required)

Medium Website

20 - 30 pages
Keyword research

Benchmark SEO report

Optimise page titles/ headings /alt txt

Keyword density optimisation for key pages

Add robots.txt and XML sitemap and submit to Google Search Console

SEO friendly URL re-writing

Fix crawl errors via 301 redirects (if required)

Large Website

40+ pages
Keyword research

Benchmark SEO report

Optimise page titles/ headings /alt txt

Keyword density optimisation for key pages

Add robots.txt and XML sitemap and submit to Google Search Console

SEO friendly URL re-writing

Fix crawl errors via 301 redirects (if required)