The redPepper Marketing Journey
Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...
Our top 5 McDonald’s UK adverts
Over the years, McDonald’s adverts on TV have been hit and miss to say the least! Whilst there have been some disasters, that’s not what we’re focusing on in this blog. We’re here to celebrate some of our favourite adverts that Maccies have put out since their debut...
5 reasons your website is outdated
Keeping your website updated is a crucial step that we recommend to each of our clients. Failure to do so can result in poor site security, bad SEO value and a problematic user experience. At redPepper, we’re experts in optimising your website so that it’s visible on...
5 reasons your PPC campaign isn’t performing
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...
Clubhouse: The new social media platform taking the world by storm
Chances are that if you work around marketing or with marketers, you’ve heard of Clubhouse. In short, Clubhouse is a social media platform that prides itself on quality and exclusivity. In fact, you can’t even join the platform unless you receive an invite first!...
The Digital Misinformation Pandemic
Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in the form of fake news and misinformation. We previously...
5 simple steps to creating more website traffic
If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...
The exciting world of WhatsApp marketing
Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...
Which email marketing platform should I choose?
Whether you’re seeking an effective way to communicate with your existing customers or a method to transform your prospects into sales, email marketing is a valuable tool to include in your marketing strategy. If email marketing is a new avenue for your business, or...
Digital innovations that shaped our lockdown
Last month, we passed the 1st anniversary of the UK going into lockdown due to Covid-19. It’s been a year of keeping ourselves entertained at home, staying in touch with loved ones from a distance, and looking back on normality with nostalgia. With the successful...
5 top content marketing strategy tips
Content marketing is an essential part of any marketing strategy. Making sure it’s properly addressed in your overall strategy is crucial to ensuring your marketing efforts are well-balanced and harmonious. Fundamentally, a content strategy defines what sort of...
How to execute a successful product launch
Launching a new product or service is an exciting time for any business and we understand just how important it can be to get it right! This blog post is the second instalment of our two-part product launch series where we’ll...