Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?

Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price difference, you may be left wondering what the difference between the two platforms...

Navigating the AI-Driven Future of Google Search, a marketers perspective

Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE as Google describes it, is the integration of AI and complex machine learning...

Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023

At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related innuendos, we've seen the lot. Join us as we reveal our top five adverts of 2023....

How to boost Christmas sales with Social Media

With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect and engage with your audience, not only to drive sales but to spread the...

Will Social Media Die out?

We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison is a bit extreme when you consider what these social media platforms are capable...

Why you shouldn’t be afraid of Google Analytics 4

If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then keep reading to find out all about the newest Google Analytics tool on the...

Social Media Marketing Trends for 2023 and beyond…

As we cross the half-way point of 2023, the social media marketers amongst us may well be wondering what lies ahead for the rest of the year and beyond. A quick search in to social media trend predictions will throw out words which we’ve been hearing for the past couple of years – Tik Tok, AI and analytics all feature heavily, of course – but...

Brand Wars: Freddo vs Deeno

Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with multiple cousins including Freddo Faces, Freddo Drinking Chocolate and the Freddo...

Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes

Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward their customers and encourage repeat purchases, leading to increased customer...

Digital Marketing trends we’re expecting to see in 2023

Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content creators vs influencers It’s predicted that businesses utilising influencer...

Best Christmas Adverts 2022

Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are tough, so it’s not surprising that this year’s Christmas Ads share an...

Benefits of an Office Dog

When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re missing out! Benefits of an Office Dog At redPepper, our office dogs Sky and...

What is social commerce, and why do I need to know?

If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media channels is a relatively new development, but early studies show that it’s here to...

Making budget cuts? Here are 5 ways to save money on your marketing

Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies. Owners of small and medium-sized businesses in particular may be thinking about...

The death of free returns

Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in arms that their binge buying habits were about to be curbed as brands such as Zara announced the ending of free...
The redPepper Marketing Journey

The redPepper Marketing Journey

Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...

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5 reasons your website is outdated

5 reasons your website is outdated

Keeping your website updated is a crucial step that we recommend to each of our clients. Failure to do so can result in poor site security, bad SEO value and a problematic user experience. At redPepper, we’re experts in optimising your website so that it’s visible on...

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The Digital Misinformation Pandemic

The Digital Misinformation Pandemic

Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in the form of fake news and misinformation. We previously...

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