Do I need to employ a Marketing Manager?
As a growing business, you may well have reached the stage of needing to bring in someone to help to manage your marketing activities. It is a natural step of maturity. You go from being a one-man band, the typical owner manager who does absolutely everything, to building a team with expertise and skills that combine to take the business forward. Naturally you are not going to relinquish control, that’s never in the nature of an entrepreneur, but you can’t do everything yourself either. So you face the question of whether or not to employ another person, a Marketing Manager?
It is likely that you have already hired an administrator to deal with the burdens of handling calls, suppliers, invoicing, VAT returns and chasing payments. But now you face the decision of whether to use the administrator to also cover marketing, or add yet another person to the payroll instead. However, there is an alternative which you may not yet have considered – a ready-made resource that won’t need desk space or even holiday pay! redPepper Marketing.
redPepper Marketing is a ready-made marketing team with bundles of experience and bucket loads of talent. Set up to fill the gap and take marketing to a new level. So rather than trying to get one person to do everything from strategic thinking to licking stamps, consider having an entire team working for you ….
| The advantages: |
The skill in your new marketing team: |
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A fully resourced team with fantastic marketing experience and expertise
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Strategic planning and budgeting |
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Brand development and positioning |
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An entire marketing department working for the same cost as just one employee
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PR and copywriting |
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Exhibition and events, hospitality and networking |
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Plenty of hands on-board when things are busy
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Advertising, above and below the line |
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A professional team making marketing happen, from manning exhibitions stands to wooing editors
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Direct mail, e-bulletins, literature |
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Online marketing |
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A dedicated person heading up the team and drawing on the right skills as needed
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From traditional to viral marketing |
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Working with sales teams |
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No mark up on supplier services such as design or gifts
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Databases and customer relationship management |
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No hidden overheads – no NIC, no pensions, no sick pay, no holiday pay, no IT resources
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Key account planning and development |
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….. to name just a few!
The key question is, can one person do all of this alone? No, there are just too many different tasks and different types of skill and personality needed to do all of this. If you employ a highly skilled Marketing Manager, they will love doing the strategic work but unlikely to want to slum it stuffing envelopes and trawling exhibition corridors. A more junior Marketing Manager will not have the skill and experience to develop a fully integrated marketing plan that meets the strategic aims of the business and puts you at the leading-edge of the market.
redPepper Marketing is designed specifically to fill the gap between SMEs, who need a marketing department but can’t afford it yet, and big businesses who have the headcount and financial might to employ a bagful of marketers, PR offices and web gurus. So rather than just wishing you could get more out of your marketing budget, take a step forward and call redPepper.
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