Merry Christmas
This year in Saint Patrick’s Cathedral, New York, a traditional Presepe (nativity scene) handcrafted by Italian artisan Franco Artese, will greet visitors. The Sassi of Matera, a UNESCO World Heritage Site in the region of Basilicata, is the backdrop for
B2B marketing
Let’s talk business to business. Marketing business – that’s B2B marketing. If you’re in the business world, the chances are you already know what B2B marketing means but just to be sure, it means business-to-business as opposed to B2C marketing, business-to-consumer. It is