B2B Marketing Expo: redPepper’s key takeaways
In November 2021, the redPepper content and digital teams took a day out-of-office to broaden our knowledge of upcoming marketing trends. The B2B Marketing Expo was jam-packed with informative seminars delivered by industry thought leaders and pitches from upcoming marketing
Does my business need Google Shopping?
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 - originally under the name of Froogle - Google Shopping ads in the UK generate around 80% of retail spend. However, this way of
Instagram Reels: – What is deemed fair use of music for businesses?
In November, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog, Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful