5 basic proofreading tips to make your writing better
Writing great copy is a skill unto itself. It takes many years of practice and dedication to master but no one gets it right on the first try. Being able to proofread effectively can take your writing to the next
Exploring the world of in-game advertising
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The video game industry
Changing with the leaves: making the most of seasonal marketing
Adapting your marketing to thrive in different situations is crucial if you want to grow. Your customers wonât behave the same way throughout the year. You canât afford to either! A perfect example of this is the differences in marketing to
How to write a perfect design brief
We have the privilege of working with many talented designers. Their creativity and innovation makes our job easier, but itâs important to remember that the brief you give them will shape the designs they create. Writing a great design brief isnât
5 marketing ideas for your business post-lockdown
Weâre not out of lockdown yet and we hope that youâre all continuing to stay safe, healthy, and mindful of government guidance. However, as we progress through the lockdown and start seeing some more lenient rules emerge, weâve started considering
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
3 ways to improve your website
Your website is the shop front for your customers. Just like a real shop front, it needs to be attractive, enticing, and let people know what youâre offering in a simple and concise way. Creating an effective website isnât easy, though. It takes a lot
5 areas of your marketing strategy that you need to review for 2020 â Part 2.
January is upon us, which means itâs time to conclude our blog two-parter on marketing strategy for 2020. If you missed the previous blog, go back and have a read now. In it, we discussed the importance of PPC and video this year,
5 areas of your marketing strategy that you need to review for 2020 â Part 1.
2020 is very nearly here and with it comes another year of strategic decisions and marketing budgets! Most of you have probably already discussed and set your marketing strategy for next year. For some of you, though, Christmas gets too busy or you donât
Trial and error: How to improve your email marketing with testing
We know how intimidating email marketing can be, which is why we produced a beginnerâs guide to it a few weeks ago! Thereâs far more to email marketing than we could ever put in that blog, though, which is why we wanted to