5 top content marketing strategy tips
Content marketing is an essential part of any marketing strategy. Making sure it’s properly addressed in your overall strategy is crucial to ensuring your marketing efforts are well-balanced and harmonious. Fundamentally, a content strategy defines what sort of content you’re going
The best social campaigns of 2020 (so far)
If there’s one thing we love at redPepper, it’s an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us,
A beginner’s guide to data-driven marketing
In the information age, data is one of the most valuable commodities on the planet. It’s now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it
5 basic proofreading tips to make your writing better
Writing great copy is a skill unto itself. It takes many years of practice and dedication to master but no one gets it right on the first try. Being able to proofread effectively can take your writing to the next
Exploring the world of in-game advertising
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The video game industry
Changing with the leaves: making the most of seasonal marketing
Adapting your marketing to thrive in different situations is crucial if you want to grow. Your customers won’t behave the same way throughout the year. You can’t afford to either! A perfect example of this is the differences in marketing to
How to write a perfect design brief
We have the privilege of working with many talented designers. Their creativity and innovation makes our job easier, but it’s important to remember that the brief you give them will shape the designs they create. Writing a great design brief isn’t
5 marketing ideas for your business post-lockdown
We’re not out of lockdown yet and we hope that you’re all continuing to stay safe, healthy, and mindful of government guidance. However, as we progress through the lockdown and start seeing some more lenient rules emerge, we’ve started considering
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
3 ways to improve your website
Your website is the shop front for your customers. Just like a real shop front, it needs to be attractive, enticing, and let people know what you’re offering in a simple and concise way. Creating an effective website isn’t easy, though. It takes a lot