3 ways to improve your website
Your website is the shop front for your customers. Just like a real shop front, it needs to be attractive, enticing, and let people know what youâre offering in a simple and concise way. Creating an effective website isnât easy, though. It takes a lot
5 areas of your marketing strategy that you need to review for 2020 â Part 2.
January is upon us, which means itâs time to conclude our blog two-parter on marketing strategy for 2020. If you missed the previous blog, go back and have a read now. In it, we discussed the importance of PPC and video this year,
5 areas of your marketing strategy that you need to review for 2020 â Part 1.
2020 is very nearly here and with it comes another year of strategic decisions and marketing budgets! Most of you have probably already discussed and set your marketing strategy for next year. For some of you, though, Christmas gets too busy or you donât
Trial and error: How to improve your email marketing with testing
We know how intimidating email marketing can be, which is why we produced a beginnerâs guide to it a few weeks ago! Thereâs far more to email marketing than we could ever put in that blog, though, which is why we wanted to
How to: craft amazing call to actions and drive conversions that you need
Writing an effective call to action (CTA) is one of the biggest challenges we face as marketers. In one phrase, you need to ask someone to complete the perfect action that you need them to take. The most amazing copy in the world
Make your mark – why your brand matters (and why you should invest in it)
Branding is one of the most misunderstood areas of marketing. A companyâs brand is its personality. Itâs the first thing customers see, the image they get when they think about it, and how theyâre portrayed in public. For many companies, a good brand can
How to use SMART goals in your marketing
How do you measure your success when it comes to your marketing? It could be through achieving milestones, reaching conversion targets, or achieving a certain ROI. Regardless of how you measure your success, thereâs always a stage when you have to decide what success
Getting the most out of your copywriting process
During our recent visit to the B2B Marketing Expo in London, I was fortunate enough to attend a fantastic keynote speech by Jack Dyson. Jack spoke about the difficulties of creating a complex content strategy as well as ideas for how the world of
What makes a great brand?
We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. Itâs difficult to define what makes a great brand, though. After all, every
Copywriting mistakes you need to avoid
Copywriting can be daunting when you donât have much experience or training. There are so many mistakes that are easy to make, especially when youâre unsure what youâre looking for! We understand that you donât always have the budget to hire