How to write a perfect design brief
We have the privilege of working with many talented designers. Their creativity and innovation makes our job easier, but itâs important to remember that the brief you give them will shape the designs they create. Writing a great design brief isnât
5 marketing ideas for your business post-lockdown
Weâre not out of lockdown yet and we hope that youâre all continuing to stay safe, healthy, and mindful of government guidance. However, as we progress through the lockdown and start seeing some more lenient rules emerge, weâve started considering
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
3 ways to improve your website
Your website is the shop front for your customers. Just like a real shop front, it needs to be attractive, enticing, and let people know what youâre offering in a simple and concise way. Creating an effective website isnât easy, though. It takes a lot
5 areas of your marketing strategy that you need to review for 2020 â Part 2.
January is upon us, which means itâs time to conclude our blog two-parter on marketing strategy for 2020. If you missed the previous blog, go back and have a read now. In it, we discussed the importance of PPC and video this year,
5 areas of your marketing strategy that you need to review for 2020 â Part 1.
2020 is very nearly here and with it comes another year of strategic decisions and marketing budgets! Most of you have probably already discussed and set your marketing strategy for next year. For some of you, though, Christmas gets too busy or you donât
Trial and error: How to improve your email marketing with testing
We know how intimidating email marketing can be, which is why we produced a beginnerâs guide to it a few weeks ago! Thereâs far more to email marketing than we could ever put in that blog, though, which is why we wanted to
How to: craft amazing call to actions and drive conversions that you need
Writing an effective call to action (CTA) is one of the biggest challenges we face as marketers. In one phrase, you need to ask someone to complete the perfect action that you need them to take. The most amazing copy in the world
Make your mark – why your brand matters (and why you should invest in it)
Branding is one of the most misunderstood areas of marketing. A companyâs brand is its personality. Itâs the first thing customers see, the image they get when they think about it, and how theyâre portrayed in public. For many companies, a good brand can
How to use SMART goals in your marketing
How do you measure your success when it comes to your marketing? It could be through achieving milestones, reaching conversion targets, or achieving a certain ROI. Regardless of how you measure your success, thereâs always a stage when you have to decide what success