Bringing your business to consumers with marketing to make you deliciously consumable
B2C marketing isn’t a new type of chemical nor is it a robot from the latest Star Wars movie. B2C means business-to-consumer as opposed to business-to-business (B2B). What this really gets at is who you’re selling to. Are you selling to businesses or to consumers, or as some put it ‘the man on the street’? Your products and services might even be aimed at both but it’s important to know whether you fit into the business-to-business or business-to-consumer category (or a mixture) because knowing this will help with your marketing.
B2C marketing is very different from B2B marketing. You need to know exactly who your consumers are. Who are you talking to and how? What type of language do they respond to? What are they interested in? Where are they? (If your target market are the type of people who are only on Facebook, there’s not much point trying to connect with them on Instagram. If they mostly live in rural areas, there’s no point splashing out on tube advertising.) What do they really want not just think they need? What excites them, amuses them and infuriates them?
If you’re a business-to-consumer company then it’s pretty important that consumers actually want to use your business. At redPepper we love marketing and that includes B2C marketing. We know how to get inside your head as a business and understand what makes you tick and then get inside the heads of your consumer audience and grasp who they are and what they want. And we know how to help you get right in front of your potential buyers and get their attention in a positive way.
How do we know that we know how to do this? Because we’ve done it before. And we are getting great results for them. If this sounds right up your street, then don’t let the whole thing become all-consuming. Have a chat with usinstead.