Story marketing

How to tell the stories of superheros

redPepper MarketingStory marketing

The power of storytelling

It’s more than words, it’s a heart-warming story birthed from a big idea and raised by you with a community of passionate experts alongside to help your creation thrive and succeed.

This is the story that needs to be told in words, pictures, colour, sound and motion; it’s your brand story.

But to succeed, you need to focus not on your story but on that of your customer, first. And, there in find your voice within their narrative. Why? Because for truely great brands the focus is not on themselves, but on how they can enable their customers to live better, achieve more and become the heros.

Story marketing reaches out into the lives of people, guiding them towards solutions that make a difference to their lives, solving problems. Their story then becomes your story. It’s our role to help you find those stories and become a trusted part of your customer’s journey to success. Story marketing is one of our key building blocks that we use to energise and propel your brand.

Together we will unpack, clarify and create a compelling brand, content and marketing campaigns. Are you ready to get started on this journey?

Book a story workshop where we will unpack with you the story of your customers and your own story to bring them together in an intuitive brand framework that will be the bedrock of your marketing strategy on the road to success.

Public Relations Services Essex

Story marketing is ideal for:

  • Re-energising a brand or product
  • Redesigning a fatigued or ineffective website
  • Starting up your own business and identifying how you should communicate with your customers
  • Launching a new product or service and positioning it to succeed against the competition

Can story marketing give me a better return on investment?

If you’re responsible for your marketing you will know how it feels like to have pressure to deliver marketing that gets results, no matter how small the budget. Can I really justify my spend on marketing and measure the result? Yes, you can. Don’t let fear affect your credibility as a marketing professional, let’s work together to energise, propel and transform your marketing and show real results by harnessing the power of story.