Last week the redPepper digital and content teams visited the B2B Marketing Expo at the ExCel centre in London. The day was jam-packed with marketing seminars and masterclasses from a range of industry professionals and, let’s not forget, plenty of
We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. It’s difficult to define what makes a great brand, though. After all,
Happy Valentine’s Day to all of our wonderful readers. In honour of a day which celebrates all things “love”, we’re going to run you through five marketing campaigns that we, well, love! The best marketing campaigns are those that are
We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has
Writing a blog is a great marketing tactic that your business could be ignoring! Your blog could include news updates, how-to-guides, answers to common questions and more. It’s an easy and useful way to generate traffic to your website and
The world of marketing is changing at such a fast pace, that it’s almost impossible to keep up. There are very few industries that have trends evolving at the pace we do. It’s always important to know what’s happening at
Here are three concepts that you’ll want to embed into your marketing vocabulary for 2017… STORY FIRST: The same tools that Pixar use to make award-winning films are now being used by businesses to tell a great story which helps customers
Google is constantly making changes to its protocols to improve user experience. Here is a roundup of changes so far this year alone: Google PageRank Has Been Removed March 7th 2016 – Google officially removed the Toolbar PageRank score from
When you think of the word ‘guerrilla’ you might think of warfare and the actions or activities of a small group of combatants involved in irregular military tactics including ambushes, raids, surprise attacks and sabotage, amongst others. These smaller groups
In May 2015 Google confirmed that mobile searches have now overtaken desktop searches in 10 countries. This highlights the importance of having a responsive or mobile ready website. So what makes a website mobile ready? Most of us have probably
