What is guerrilla marketing?
When you think of the word ‘guerrilla’ you might think of warfare and the actions or activities of a small group of combatants involved in irregular military tactics including ambushes, raids, surprise attacks and sabotage, amongst others. These smaller groups
Marketing buzzwords for 2015
The marketing industry loves its buzzwords, every year without fail we get a glimpse into what industry leaders believe will be at the forefront of the marketing agenda for the year ahead. 2015 is no different, with big terms floating
Destinations Travel Show
I have been so excited to blog about my experience at Destinations Travel Show! For those of you who don’t know, (and do not worry I didn’t either) Destinations is a big exhibition where company’s, continents, countries, and places from all
18 marketing trends 2015 – pt. 2
Welcome back to part two in our blog on 2015 marketing trends to look out for and here we have it, part two. Content Marketing Traditional marketing is becoming less effective as consumers have the power to skip television and magazine advertising,
18 marketing trends for 2015 – pt 1.
As we start 2015 and shoot into another year, here are 18 key marketing trends that you didn’t know you needed to know about (but you really do) for the coming year. From simply being ‘more happy’ to post-demographic consumerism
‘7 touch’ marketing
Consistency & persistence For 25 years I’ve been doing marketing, it’s more than I wish to admit, but amazingly there is still one problem that comes up higher than anything else when I talk to business owners about their marketing challenges