Video marketing for video lovers
Here’s a nice chewy little fact; in a report by Demand Metric, 70% of B2B marketers said that video leads to more conversions than any other material. Video is on the up. It’s as simple as that and it’s easy to see why. The internet means that most of us are standing under a veritable waterfall of information and advertising and it’s all screaming loudly to be looked at. Annoyingly, being able to really grab someone’s attention is getting both trickier and more important. Isn’t that always the way?
Video marketing is not just a great way of standing out and drawing people in but it’s also pretty fantastic at the following:
Social video is a thing. It involves sharing videos on social media to up the interaction via comments, likes and shares. It’s not the same as a viral video; social videos don’t often go viral, but that doesn’t mean they are not a big success!
Video comes with a lot to think about though. The video has to be shared in the right places and make use of a video platform that’s a good fit for it; should it use YouTube, Twitter’s Vine, Instagram or Snapchat? It also needs to be engaging, informative, and right for the target audience, making use of the best format, style and story. Aside from this, the video should be optimised for SEO (search engine optimisation) purposes and its ROI (return on investment) measured. It should be so loveable that it’s shareable but it’s worth mentioning that while shareability is important, shareability among your target market is key.
Dr James McQuivery from Forrester Research said ‘one minute of video was worth 1.8 million words’ so what are you waiting for? We’re here to help you harness the power of motion picture storytelling.
It can get those things that matter across in a way that’s fun and creative. What’s not to like?
Boosting Brand Awareness
Who are you and what do you look like as a company? This is an exciting chance to add an extension to that and let lots more people know about it.
Is there something you do that you’re dying for more people to find out about? This is a much better way to put the focus on it than getting out the good ol’ highlighter.
SEO stands for Search Engine Optimisation and it means getting your website near to the top of search engine results. Search engines like videos because as content they are ‘rich’ and ‘engaging’ and let’s face it, that sounds quite nice.
Client: Family Futures, an adoption agency who offer support services, working with children who have experienced trauma or have attachment issues.
Content: The story of Toby, who represents the type of child they work with.
From who to who? Business to consumer (B2C)
Results: Hurrah! Over 12,000 views on social media and social advertising means that loads more people now know the story of children like Toby and who Family Futures are.
Client: Swiftclean, a specialist commercial cleaning company.
Content: Kitchen extract cleaning and fire safety inspection, one of their key services.
From who to who? Business to business (B2B)
Results: Success! Over 300 views is great news because they came from Swiftclean’s target market, leading people right to them.