EES for Schools changed its name in the summer of 2015. A new logo was created by their designer, but had not been applied their marketing collateral and communications. The challenge was the write the brand book which could be used by staff and suppliers to ensure that the brand was consistently applied to every letter, PowerPoint presentation, literature and digital assets.
- Developed the brand and guidelines to explain it as the organisation transitioned from being known as Essex Education Services to their new name, EES for Schools, as a new national education resource supplier
- Provided templates for digital and print channels, guides on PowerPoint presentations, stationery layout, use of language, tone of voice, and punctuation, and notes on how to answer the phone
- The team made sure that everything looked top notch and cohesive and it was all detailed in a comprehensive brand book so future designers and projects could stay on brand and on message. From punctuation to logo positions, every detail of the brand was examined and laid down in a 56 page quick reference handbook. Examples were given for every aspect including examples of good and bad practice.