SelectWood – UK Market Entry

UK market entry for Dutch flooring manufacturer

redPepper MarketingSelectWood – UK Market Entry

Project Details

SelectWood International, based in the Netherlands, is a manufacturer of hardwood flooring. Their quality wood products sell throughout Europe, the USA and China through distributors, wholesalers and retailers.

Marketing Support

When SelectWood first entered the UK market, the redPepper team assisted their market entry researching potential distributors and setting up appointments for their Sales Director’s visit to the UK to begin the process of building relationships and sales channels. We recently wrote an advertorial which focused on the sustainability of solid wood flooring; this was published in a UK construction magazine. redPepper continue to provide on-going marketing support as and when it is required. Other work includes:

  • Social media marketing
  • Telesales & desk based research
  • Copywriting for UK website
  • Translation of marketing materials,
  • Exhibition support
  • Advertorial copywriting



“We are thrilled to have redPepper support us in a marketing capacity. They have provided us with a service that is friendly and informal producing high quality results. We look forward to continuing to work with redPepper in the future.”

– Karel Nienhuis, Director at SelectWood International.

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