Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts…

It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are tough, so it’s not surprising that this year’s Christmas Ads share an overwhelming theme of kindness, giving and being grateful. Of course, there’s plenty of humour in the mix too, and even some animated vegetables for good measure. Here’s our ranking of the top 10 Christmas adverts in 2022:

10. M&S: Gifts that Give

This year’s M&S Christmas ad features a catchy soundtrack courtesy of Harry Styles. As we watch families indulge in some enthusiastic gift giving, with a guest appearance from some farmyard animals and a choir, the themes of kindness and giving during the festive season are apparent. All in all, a nice, but forgettable advert.

9. Sainsburys: Once Upon a Pud

Featuring Alison Hammond as a Christmas Pudding-hating Queen, M&S tempt us with their tasty looking party food. This was impossible to watch without getting hungry! However, this advert lacked the humour and entertainment factor of other ads.

8. McDonald’s: The List

This year’s McDonalds Christmas ad features a little boy with a seemingly complex Christmas list. Unfortunately, it falls victim to the brutal British weather and the list is lost. He’s promptly cheered up with a McDonalds, and reminded that he already has everything ne needs for Christmas. This touching ad has a similar sentimental quality to many other 2022 Christmas campaigns, and reminds us that we all have a lot to be grateful for.

7. Boots: Christmas Advert 2022

Boots have gone to town with this creative concept. When an unsuspecting passenger finds some glasses on a bus, she discovers they put a joyful filter on everyday life. The upbeat soundtrack and impressive visuals from this ad are not to be underestimated, but it does lose points for not feeling ‘Christmassy’ enough in our humble opinion.

6. The National Lottery: A Christmas Love Story

The National Lottery didn’t hold back on the cheese in their 2022 Christmas Advert – their 3-minute video tells the story of a couple who meet on a train, and spend their Christmas period trying to reconnect. Add in a lottery win, a platform reunion and a healthy dose of the Crazy Frog, and you have an advert that gives Love Actually a run for its money. There was a little too much Christmas cringe for us here, but we have to say we were invested in the story line.

5. Aldi: Christmas Advert 2022 

This year, Kevin the Carrot embarks on a Home Alone-style adventure when his family accidentally set off for their Christmas holidays without him. After tackling intruders with some clever traps, Kevin manages to reunite with his family in time for a Christmas feast (from Aldi, naturally). The advert has some clever puns, but it wasn’t the best we’ve seen from Aldi. Perhaps it’s time to retire Kevin in favour of another animated vegetable.

4. Coca Cola: Christmas Advert 2022

You can’t beat a good coming home for Christmas story. This particular tale gets a bit dramatic in the middle, when a father working away faces a shipwreck, scales a mountain and treks through a jungle to deliver a letter to the North Pole for his daughter. You’ll be pleased to know that the Coca Cola truck (driven by Santa himself) gives him a well-timed lift home, fulfilling his daughter’s wish to have her dad home for Christmas. This advert gave us all the nostalgic Christmassy feelings.

 3. John Lewis: The Beginner

Despite lacking the imaginative qualities and CGI of John Lewis’ previous adverts (there are firmly no dragons or aliens in this year’s offering) this heart-warming ad appealed to our inner Christmas spirit. Raising awareness of children in the UK care system by following the journey of a foster parent learning – rather unsuccessfully – to skateboard, John Lewis are working in partnership with Action for Children and Who Cares? Scotland, this Christmas.

2. Tesco: The Christmas Party

Narrated in the style of a faux political broadcast, ‘The Christmas Party’ take a stand against the national joy shortage. Once again, this topical advert from Tesco hit the nail on the head – covering serious Christmas period issues from bin day confusion to Christmas film controversy with some much-needed humour. This ad is chaotic but thoroughly worth a watch if you need a break from doom and gloom.  

1. Asda: Have your Elf a Merry Christmas

Buddy the Elf enquires about a job at Asda, and makes it his mission to spread Christmas cheer throughout the store. Although he causes mayhem at every turn, and is more interested in ice skating than shelf stacking, Buddy eventually gets the job after he transforms the store in to a Christmas grotto. We can’t deny that Elf is a Christmas classic, and this advert had us laughing from start to finish.

Let us know which ad was your favourite! If you’re hoping to make your own amazing Christmas advert next year, why not get in touch with our team to discuss.