Video, video, video!

At the end of 2014, Mashable hosted a Twitter chat talking about the future of digital storytelling and asked what big trends had been noticed over the course of the year. Part of the reply from new social messaging app Lettrs was “Video video video!”

We mentioned Video & Images as part of our blog titled 18 Marketing Trends You Need to Know About for 2015, and video is likely to continue becoming increasingly important as a marketing tool. Here is just one of the reasons why.

Social media platforms are becoming increasingly video orientated.

With social media itself playing more and more of a crucial role in successful marketing, the landscape of social media platforms is starting to see ever more video.

This year saw the video-sharing website Youtube celebrating its 10th anniversary, but Youtube is no longer automatically the main name in sharing videos, with brands now often sharing videos directly onto Facebook.

Facebook CEO, Mark Zuckerberg has predicted that Facebook will be mostly video within the next five years and the statistics certainly seem to show this increase. Facebook Media says that over 50% of daily Facebook users in America watch at least one video per day.

The ever-popular social media platforms of Snapchat and Instagram both allow for the use of video, allowing brands to target their audiences with short, punchy and engaging content which all contributes toward the brand story and identity.

Twitter too has jumped onto the bandwagon with the release of a video feature for their mobile app earlier this year while Periscope, its live-streaming app, allows anyone to share what they are seeing at any given moment and broadcast it live across the world.

With video swamping social media, the potential for creative connectivity between a brand and their consumers is exponential.  Video, due to its very nature, is engaging for those watching. Before a video is played, it is normally seen as a frozen image, jumping out of a sea of text and inherently attention-grabbing. It’s a sensory experience, involving colour, movement and sound, which tells a story. Is it any wonder then that it’s on the rise as a marketing tool?

In his article on Twitter’s new video feature on, Cliff Kuang starts “It was 2014, and everyone knew video was eating the world…” That was last year and this year it appears that video’s appetite has only got more voracious and will continue to do so. Those who ignore its potential for reaching their consumer audience do so at their peril.