SEO, or Search Engine Optimisation, is the process of optimizing your website to increase its rankings in organic search results, in order to get more traffic. SEO is a key marketing channel and can help to increase your online visibility and website traffic.
Achieving search engine visbility, naturally
SEO is a long-term strategy. On-page and technical SEO work are likely to show results within the first 3 months, providing benchmark rankings that can be improved with off-page SEO. We will report to you monthly on progress so that you can see the effect that your SEO is having on keyword rankings, domain authority and link profile. These metrics will also form part of the monthly KPI report.
PPC Advertising can be an effective short-term strategy to support areas where your search engine rankings have low visibility. Find out more about our PPC services here.
Technical SEO is the process of optimising website and server elements that help search engines to crawl and index your site more effectively. The data structures and technical elements, such as Core Web Vitals and site speed contribute to successful SEO.
- NSite speed
- NCore Web Vitals
- NMobile usability
- NDuplicate content review
- NIndexing & crawl issues
- NXML sitemaps
- NStructured data
- NSecurity / SSL
On-page SEO is the process of optimising elements within a website that are crucial for visibility and user experience. On-site SEO is essential for increasing your website’s relevance for a set of target keywords, which helps to drive organic traffic (visits) and potential leads.
- NKeyword research
- NSEO benchmark report
- NMeta tag optimisation
- NHeader tag optimisation
- NImage alt tags
- NContent review & recommendations
- NNavigation structure & permalink optimisation
Off-page SEO refers to a range of techniques that take place outside of your website in order to increase the domain authority of your website. Link-building is one of the primary off-site SEO techniques; this is where links are built to your website from trusted third parties and directories to increase the authority and trust of your domain.
- NUK Business & directory listings (DA30+ sites)
- NLocal citations
- NGoogle Business Profile
- NBing Places listing
- NMonthly ranking report
Discover the power of SEO
Are you looking for some help and guidance, to ensure your SEO journey travels in the right direction?
Could you use the expertise of a specialist SEO team to make sure your website is visible to search engines and prospective customers alike?
If this sounds like you, book a meeting with us today.