Put your website on the map.
Search engine optimisation (SEO) is a powerhouse in the world of digital marketing. With over 45% of the world now connected to and using the internet, SEO is no longer an option for businesses, it’s a necessity.
Search Engine Optimisation (SEO) can be a really confusing area for many businesses, so let’s simplify it. SEO is the practice of getting more traffic from organic/free search results on popular search engines. The most popular search engine, Google, is the primary target of SEO. Achieving higher rankings on Google’s search results leads to more people reaching your website.
We use a variety of industry-recognised practises to improve your SEO score gradually. Adapting your website, creating curated content, building links, and much more, will enable you to climb up the search result rankings!
To start, we complete some thorough research before we consider your SEO strategy as a whole. This involves researching your client, industry and current marketplace, as well as beginning keyword and search engine placement research.
This leads on to formulating your SEO strategy. If you already have a strategy in place, we audit its performance and work with you to decide on any changes. With no strategy present, we will work together to create an SEO strategy that fits with your content, video, and general marketing strategies. Finally, we set some key performance indicators (KPIs) and decide on any milestones and goals.
Once your SEO strategy is in use, we produce regular, easy-to-understand, and thorough reports. These reports enable you to see how your SEO strategy is progressing in key areas. Digestible summaries are included that talk you through the report and explain how we’re progressing on any short and long-term goals.
Month-to-month, we focus on the areas that benefit you. This could be mobile search optimisation or an emphasis on local search. Whatever it is, it’s tailored around your SEO strategy and long-term goals for your business.
Our content creation team also feed into our full-service SEO offering. We create content that fits with your SEO strategy, as well as placing it in places on your website that will get the best results. Our video marketing team are also involved due to the increasing emphasis on video SEO in recent months.
Are you looking to build on what you already have in place? Is your SEO journey just starting and you need some help and guidance?
Get in touch with our digital team today to find out how to make your next step forward!