Digital Marketing Manager

Do you live and breathe digital marketing and thrive on helping businesses grow to their full potential? If so, we want you! We’re a small but mighty marketing agency, looking for a highly motivated person to join our dynamic, fun and sociable team. We are looking for someone with experience in SEO & PPC to join our digital team; as a Digital Marketing Manager we’ll tap into your expertise so that together we make waves across various sectors such as retail, consumer and B2B – all while providing ample opportunity for training and personal development in any relevant field you are interested in along the way.

Key aspects of the role

  • Manage client PPC accounts including setup and ongoing optimisation of campaigns using Google Ads, Microsoft Ads and paid social
  • Setup and management of Performance Max campaigns, managing product feeds via Google Merchant Centre and optimising campaigns via Google Ads
  • Create monthly KPI reports for clients on PPC, SEO, paid social and web performance
  • Keyword research for SEO and PPC
  • Copywriting for SEO and implementing on-site SEO changes across various CMS platforms (training can be provided)
  • Monitor and develop reports on competitor activity
  • Contributing to digital strategy documents and client proposals, focussing on digital requirements
  • Manage client relationships, responding to requests, and delivering on client work
  • Assisting the digital team with a wide range of digital projects including email marketing, website management, integrations and reporting
  • Implementation of PPC strategies (including setup, management, optimisation and ROI reporting) for a variety of clients across Google, Facebook, Microsoft (Bing), LinkedIn etc. platforms
  • Account Management: you must have excellent communication skills and be confident in building relationships with clients
  • Website development, design, build and management (no coding knowledge required)
  • Identifying and resolving SEO problems or limitations
  • Working in conjunction with the Content Marketing team to coordinate digital and offline marketing activities to ensure they work together effectively

Experience and skills essential to the role:

  • Google Ads certification(s)
  • Minimum of 2 years’ experience in paid search, campaign set up, management of multiple client accounts, account optimisation
  • Experience in social advertising (Facebook, Instagram, LinkedIn etc.)
  • Educated to degree level – or have relevant work experience
  • Excellent numerical and written communication skills
  • High level of proficiency with managing and interpreting campaign data – budgeting, reporting, analysis, troubleshooting, optimisation
  • Analytical and comfortable working with spreadsheets
  • Strong understanding of Google Ads, Google Merchant Centre, Google Analytics & Search Console and other industry tools (e.g., Ahrefs, SEMrush)
  • Able to work well under pressure and have excellent multi-tasking skills

The following experience is desirable but not essential:

  • Working in a client-facing PPC account management role
  • Knowledge of email marketing campaigns and tools (e.g. MailChimp)
  • Experience of website content management systems (CMS) e.g. WordPress, Wix, Shopify, Magento, Opencart, CS-Cart would be beneficial
  • Knowledge of SEO best practices, on-site and off-site SEO
  • Agency experience

Location & Remuneration

Are you looking for an exciting marketing role that offers amazing work-life balance benefits? Look no further! redPepper Marketing, based just outside beautiful Colchester in Essex, is the place for you. We’re a small team but mighty; focused on delivering quality marketing services to businesses of all sizes – locally and beyond. You will need your own way of getting there or be close enough to take the bus so make sure we’re within commuting distance before applying!

Salary & benefits

  • £28,000 – £32,000 + employers pension contribution
  • Work from home (1 day per week)
  • Flexitime
  • Workplace Pension Scheme
  • Excellent training
  • 20 days paid holiday per annum (rising to 25 days with long service)
  • Free on-site parking
  • Small, friendly team including two friendly office dogs
  • Office socials including board games, pizza and cake!

How to apply

Please send your CV and covering letter to amie@redpeppermarketing.com. Expected start date 2nd October 2023.