Empower your customers.
It’s time to make your customer the hero. Become a trusted part of their journey and focus your brand’s story on them, rather than you. By empowering your customers, you empower yourself.
Your story is the foundation of your business. It’s the narrative behind your brand, told from the first glance at your logo to the words on your website. To succeed, you need to focus on your customer’s story first, not your own. Why? Because for truly great brands, the focus is not on themselves, but on how they can enable their customers to live better, achieve more and become the hero. That’s where story marketing comes in.
Our story marketing workshops are a strategic tool which puts this concept into play. Through our story framework, we’ll help you place your customer at the centre of your narrative, identifying their ideal journey and how you can act upon it. This will focus your brand identity by encouraging you to consider your customer in a refreshing way to what is traditional. By telling their story, you’ll become a trusted part of their journey, from problem to solution.
We implement this framework through a collaborative and cooperative workshop, bringing together our team and yours. These workshops follow an intuitive step-by-step process which encourages free thinking and open-mindedness. The end product? A clarified and refreshed way to approach your marketing which together, we’ll take forward effectively. We’ll implement this new approach into all areas of your brand communication and ensure that it is embedded within each of our marketing services.
Are you looking to re-energise an existing brand or product? Is your website ineffective or poorly designed? Are you launching a product or business for the first time? Book a story marketing workshop with us today where we will unpack and clarify your brand. Together, we’ll energise and propel your business to take your prospects from problem to hero.
Customer Definition
Through our story workshops, we’ll delve into who your customer is, their problem and your solution. We’ll unpack their story, and consequently yours, to bring both together in an intuitive brand framework that’ll form the basis of your future marketing communications.
Product Marketing
Our story marketing framework is the ideal strategic tool for product marketing, whether it’s a new launch or refresh of an existing idea. We’ll work with you to understand the story of your customer and ensure your product becomes a trusted part of their journey.
Brand Development
Great communication with your customers is integral to the success of your brand. Whether you own a start-up or a flourishing business, getting to grips with your customer’s story is important in developing a strong brand identity. We will help you take your brand to the next level.