SEO or PPC â How do I meet my businessâ needs?
If you know the basics of digital marketing, youâll likely be familiar with the terms Search Engine Optimisation and Pay Per Click â SEO and PPC for short. You may even know a fair bit about them â but do
redPeppers’ Top 10 Christmas Adverts of 2020
Christmas seems to start a little earlier every year, so itâs no surprise that with two weeks to go until the big day, we feel like weâve seen every Christmas advert going. With the season of mince pies and mistletoe
The (Unofficial) Digital Marketing Campaign Awards 2020
2020 has been a year of change. Weâve all had to adapt to a new world and this has led to the audiences we market to changing in a fundamental way. To recognise this, we wanted to take a moment
The best social campaigns of 2020 (so far)
If thereâs one thing we love at redPepper, itâs an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us,
A beginnerâs guide to data-driven marketing
In the information age, data is one of the most valuable commodities on the planet. Itâs now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it