The best social campaigns of 2020 (so far)
If thereâs one thing we love at redPepper, itâs an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us,
A beginnerâs guide to data-driven marketing
In the information age, data is one of the most valuable commodities on the planet. Itâs now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it
Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]
What are your favourite ads from the good olâ days? How about the Fairy washing up liquid ads or The Smash advert! In early September, we were contacted by BBC Essex and asked to discuss all things nostalgia marketing as
Digital assets you need for your B2C business post-lockdown
Covid-19 has affected us all in many ways, both personally and professionally. Regretfully, if youâre an owner of a business to customer (B2C) business, you may have been impacted more than most. Social distancing and new safety regulations mean that customer-facing
5 basic proofreading tips to make your writing better
Writing great copy is a skill unto itself. It takes many years of practice and dedication to master but no one gets it right on the first try. Being able to proofread effectively can take your writing to the next