We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. It’s difficult to define what makes a great brand, though. After all,
Copywriting can be daunting when you don’t have much experience or training. There are so many mistakes that are easy to make, especially when you’re unsure what you’re looking for! We understand that you don’t always have the budget to
Happy Valentine’s Day to all of our wonderful readers. In honour of a day which celebrates all things “love”, we’re going to run you through five marketing campaigns that we, well, love! The best marketing campaigns are those that are
It’s a question that’s been plaguing marketing managers and directors alike for years. Unfortunately, there’s no ‘one size fits all’ answer to this question. It depends on so many different things, such as your goals, budget, and what industry you’re
We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has
Traditional, in-person networking is no longer the only way to connect with business professionals. In our digital age, we have access to social networking sites such as LinkedIn, where networking can take place directly from your mobile phone or computer!
It’s the most wonderful time of the year (to market your business)! 😉 Using specific dates or events in the year is key to marketing your business. Holidays like Easter, New Year’s Eve, Black Friday and Christmas are a good
Writing a blog is a great marketing tactic that your business could be ignoring! Your blog could include news updates, how-to-guides, answers to common questions and more. It’s an easy and useful way to generate traffic to your website and
Happy Halloween from all of us at redPepper! Social media should form a big part of your business’s marketing strategy, and done right, can be really successful. However, as a digital marketing agency, we see loads of simple mistakes that
We know what you’re thinking, “I use Twitter and Facebook, does my business really need Instagram?” Well, studies show that people can recall 65% of visual content that they see after three days. For written content, this figure is only
