Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes
Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward...
Digital Marketing trends we’re expecting to see in 2023
Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content...
Best Christmas Adverts 2022
Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are...
Benefits of an Office Dog
When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re...
What is social commerce, and why do I need to know?
If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media...
Making budget cuts? Here are 5 ways to save money on your marketing
Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies....
The death of free returns
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in...
Could you be virtually influenced?
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
The theatre of retail
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
B2B Marketing Expo: redPepper’s key takeaways
In November 2021, the redPepper content and digital teams took a day out-of-office to broaden our knowledge of upcoming marketing trends. The B2B Marketing Expo was jam-packed with informative seminars delivered by industry thought leaders and pitches from upcoming...
Does my business need Google Shopping?
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 - originally under the name of Froogle - Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling doesn’t lend...
Instagram Reels: – What is deemed fair use of music for businesses?
In November 2021, we produced an Instagram (IG) Reel for our social media efforts. It was great creating the video of our office dog Sky’s day-to-day in the office, and as of writing this blog, it is our most successful reel with just under 5k views and 104 likes...