5 areas of your marketing strategy that you need to review for 2020 – Part 1.
2020 is very nearly here and with it comes another year of strategic decisions and marketing budgets! Most of you have probably already discussed and set your marketing strategy for next year. For some of you, though, Christmas gets too busy or you don’t
Trial and error: How to improve your email marketing with testing
We know how intimidating email marketing can be, which is why we produced a beginner’s guide to it a few weeks ago! There’s far more to email marketing than we could ever put in that blog, though, which is why we wanted to
Every John Lewis Christmas advert ranked from worst to best
Quality Street boxes in supermarkets. Pigs in blankets on roast dinner plates. The new John Lewis advert on TV. Yep, the countdown to Christmas has officially begun. For television-owners up and down the country, the John Lewis Christmas advert has become as much
How to: craft amazing call to actions and drive conversions that you need
Writing an effective call to action (CTA) is one of the biggest challenges we face as marketers. In one phrase, you need to ask someone to complete the perfect action that you need them to take. The most amazing copy in the world
Email marketing: A beginner’s guide
Any successful marketing strategy involves a combination of channels and marketing techniques to effectively target the right people in the right way. Often, email marketing is one of these channels. For many companies, email marketing is an avenue that can’t be ignored. We set