During our recent visit to the B2B Marketing Expo in London, I was fortunate enough to attend a fantastic keynote speech by Jack Dyson. Jack spoke about the difficulties of creating a complex content strategy as well as ideas for
Last week the redPepper digital and content teams visited the B2B Marketing Expo at the ExCel centre in London. The day was jam-packed with marketing seminars and masterclasses from a range of industry professionals and, let’s not forget, plenty of
In our digital age, we rarely send a message or post a social media update without an emoji. In fact, it’s true that sometimes emojis can step in where words fail. Naturally, as digital enthusiasts, we love a great emoji
We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. It’s difficult to define what makes a great brand, though. After all,
Copywriting can be daunting when you don’t have much experience or training. There are so many mistakes that are easy to make, especially when you’re unsure what you’re looking for! We understand that you don’t always have the budget to
Happy Valentine’s Day to all of our wonderful readers. In honour of a day which celebrates all things “love”, we’re going to run you through five marketing campaigns that we, well, love! The best marketing campaigns are those that are
It’s a question that’s been plaguing marketing managers and directors alike for years. Unfortunately, there’s no ‘one size fits all’ answer to this question. It depends on so many different things, such as your goals, budget, and what industry you’re
We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has
Traditional, in-person networking is no longer the only way to connect with business professionals. In our digital age, we have access to social networking sites such as LinkedIn, where networking can take place directly from your mobile phone or computer!
It’s the most wonderful time of the year (to market your business)! 😉 Using specific dates or events in the year is key to marketing your business. Holidays like Easter, New Year’s Eve, Black Friday and Christmas are a good
