How B2C and B2B Brands Can Boost Email Newsletter Engagement
How B2C and B2B Brands Can Boost Email Newsletter Engagement Email marketing remains an effective tool for businesses looking to connect with their customers. Whether you’re announcing a new product, offering exclusive insights, or re-engaging your customer database,...
Addressable TV Advertising: What It Is & How It Can Boost Your Brand
TAKING YOUR BRAND TO NEW AUDIENCES ON TV Traditional TV advertising has long been a powerful tool for capturing large, diverse audiences, but it often comes with a hefty price tag and limited targeting options. In the fast-paced world of marketing, businesses are...
How to Create a Results-Driven Marketing Strategy
Success doesn’t happen by chance, it’s carefully planned. That’s why, at redPepper Marketing, we’re not just creating marketing plans; we’re crafting a strategic road map that’s designed to guide your business to success. After all, if you fail to plan, you plan to...
Why outsource to a Marketing agency?
With the UK government budget announcements back in October, finding ways to save has become a top priority. The good news? Outsourcing can be a smarter, more cost-effective solution than hiring and maintaining an in-house team. By outsourcing your marketing needs to...
Why print marketing is still fundamental to omnichannel marketing
While digital marketing often takes centre stage in many campaigns, you would be forgiven for believing traditional marketing is a thing of the past. Scrolling social media and clearing endless promotional emails often dominates our daily lives, but with an average...
What on Earth is the Google Algorithm Core Update?
As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a...
Mastering Social Media: Our top tips for crafting compelling content to enhance your brand
What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user...
Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?
Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price...
Navigating the AI-Driven Future of Google Search, a marketers perspective
Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE...
Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023
At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related...
How to boost Christmas sales with Social Media
With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect...
Will Social Media Die out?
We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison...