How to use SMART goals in your marketing
How do you measure your success when it comes to your marketing? It could be through achieving milestones, reaching conversion targets, or achieving a certain ROI. Regardless of how you measure your success, there’s always a stage when you have to decide what success
6 reasons why you need to update your website
Website design and development is one of our key services here at redPepper Marketing. We frequently help clients update, adapt and improve their websites. Often, your website is your customer’s primary destination and the place you’ll be directing many potential clients or customers to. Therefore,
An effective video campaign
How short is your attention span? Most of us would probably say it’s quite long. In reality, though, when you’re on social media, YouTube, or browsing the web, you have a very short attention span! You're in a rush to get as much
Getting the most out of your copywriting process
During our recent visit to the B2B Marketing Expo in London, I was fortunate enough to attend a fantastic keynote speech by Jack Dyson. Jack spoke about the difficulties of creating a complex content strategy as well as ideas for how the world of
What we learnt at the B2B Marketing Expo
Last week the redPepper digital and content teams visited the B2B Marketing Expo at the ExCel centre in London. The day was jam-packed with marketing seminars and masterclasses from a range of industry professionals and, let’s not forget, plenty of freebies! Amidst the free