Influencer spending on Instagram has risen above $1 billion for the first time. That’s a significant milestone but why has this happened? What is it about influencer marketing that is so appealing to so many brands? What is an
The Emoji 5.0 list has been finalised and will be released this year! The new release contains 69 emojis, which each vendor will have to individually approve for release on their respective platforms. This number goes up to 239 emojis
What are the differences, and why do they exist? As a copywriter, there are few things that frustrate me more than the eternal struggle between using British and American English. Let me give you an example. Imagine that you’re writing
The world of marketing is changing at such a fast pace, that it’s almost impossible to keep up. There are very few industries that have trends evolving at the pace we do. It’s always important to know what’s happening at
Here are three concepts that you’ll want to embed into your marketing vocabulary for 2017… STORY FIRST: The same tools that Pixar use to make award-winning films are now being used by businesses to tell a great story which helps customers
You may have noticed a flood of people wandering the streets, some alone, others wander in groups. Their eyes are often fixated on the mobile phone they have held out in front of them. As they explore the area, hunting
The well-known ‘Tortoise and the Hare’ story is as relevant today as when it was first written, why? Well, the rise of the Slow Movement which began in the 1980’s when political activist and writer Carlo Petrini protested against the “fast
Google is constantly making changes to its protocols to improve user experience. Here is a roundup of changes so far this year alone: Google PageRank Has Been Removed March 7th 2016 – Google officially removed the Toolbar PageRank score from
At redPepper, we like red. Our Founder and Managing Director is ginger. The sofa in the office is red (and extremely comfortable). Some of the plants in the office have red pots. Red is in our name, for crying out
You’re at the office, called into the conference room and the person hosting the meeting brings in a Piñata, some blindfolds and handful of sticks. Everyone takes a stick, dons their blindfold and starts hitting frantically hoping to hit the
Remember that sometimes it takes a happy workforce to create a happy customer! #ThursdayThoughts $1
