15 must-know marketing acronyms
LOL, ETA, ASAP and DIY, just a few acronyms that you might use every day without a second thought! Here at redPepper Marketing, this is no different. In fact, the marketing and advertising industry is saturated with acronyms, used daily to communicate various marketing
How to use SMART goals in your marketing
How do you measure your success when it comes to your marketing? It could be through achieving milestones, reaching conversion targets, or achieving a certain ROI. Regardless of how you measure your success, there’s always a stage when you have to decide what success
6 reasons why you need to update your website
Website design and development is one of our key services here at redPepper Marketing. We frequently help clients update, adapt and improve their websites. Often, your website is your customer’s primary destination and the place you’ll be directing many potential clients or customers to. Therefore,
An effective video campaign
How short is your attention span? Most of us would probably say it’s quite long. In reality, though, when you’re on social media, YouTube, or browsing the web, you have a very short attention span! You're in a rush to get as much
Getting the most out of your copywriting process
During our recent visit to the B2B Marketing Expo in London, I was fortunate enough to attend a fantastic keynote speech by Jack Dyson. Jack spoke about the difficulties of creating a complex content strategy as well as ideas for how the world of