Highlights of my June newsfeed
Did you know that an estimate of around 6,000 tweets are made every single second? Thatâs a staggering 500 million tweets per day! Amongst the memes, âwhat I made for dinnerâ updates and Tik Tok dances, many of these are
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
Staying social while distancing
Itâs hard to believe that less than 4-months ago the phrase âsocial distancingâ had very little meaning. It goes without saying that today, weâre well accustomed to it. In the UK, the lockdown has been enforced for over 3 weeks now and although
Our basic guide to creating social media graphics
Itâs likely to come as no surprise to learn that visuals are crucial on social media. Accompanying your tweet, LinkedIn update or Facebook post with a video or graphic is imperative for grabbing attention and driving engagement. Last year, we
How to: Use memes in your marketing
Memes are one of the greatest products of social media. Theyâre funny, relatable, and new ones are always being created! Using memes within your social media strategy could be extremely powerful for your brand. However, it has to be done
How to: Use LinkedIn as a marketing tool
Traditional, in-person networking is no longer the only way to connect with business professionals. In our digital age, we have access to social networking sites such as LinkedIn, where networking can take place directly from your mobile phone or computer! LinkedIn
Terrifying social media mistakes
Happy Halloween from all of us at redPepper! Social media should form a big part of your businessâs marketing strategy, and done right, can be really successful. However, as a digital marketing agency, we see loads of simple mistakes that
Why Instagram shouldn’t be ignored
We know what youâre thinking, âI use Twitter and Facebook, does my business really need Instagram?â Well, studies show that people can recall 65% of visual content that they see after three days. For written content, this figure is only 10%.
An introduction to influencer marketing
Influencer spending on Instagram has risen above $1 billion for the first time. Thatâs a significant milestone but why has this happened? What is it about influencer marketing that is so appealing to so many brands? What is an influencer? Before we
Video, video, video!
At the end of 2014, Mashable hosted a Twitter chat talking about the future of digital storytelling and asked what big trends had been noticed over the course of the year. Part of the reply from new social messaging app