Instagram Reels: – What is deemed fair use of music for businesses?
In November, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog, Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful
Clubhouse: The new social media platform taking the world by storm
Chances are that if you work around marketing or with marketers, you’ve heard of Clubhouse. In short, Clubhouse is a social media platform that prides itself on quality and exclusivity. In fact, you can’t even join the platform unless you
The Digital Misinformation Pandemic
Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in
The best social campaigns of 2020 (so far)
If there’s one thing we love at redPepper, it’s an exceptional social media campaign. When you work with social media as much as we do, it becomes second nature to subconsciously review every ad campaign that you see. For us,
31 social media post ideas [Helpsheet download]
A regular and active presence on social media is one of the keys to success for many businesses. Do you know that your business has a lot to say but struggle to find the right way to do so? That’s
Highlights of my June newsfeed
Did you know that an estimate of around 6,000 tweets are made every single second? That’s a staggering 500 million tweets per day! Amongst the memes, “what I made for dinner” updates and Tik Tok dances, many of these are
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
Staying social while distancing
It’s hard to believe that less than 4-months ago the phrase “social distancing” had very little meaning. It goes without saying that today, we’re well accustomed to it. In the UK, the lockdown has been enforced for over 3 weeks now and although
Our basic guide to creating social media graphics
It’s likely to come as no surprise to learn that visuals are crucial on social media. Accompanying your tweet, LinkedIn update or Facebook post with a video or graphic is imperative for grabbing attention and driving engagement. Last year, we
How to: Use memes in your marketing
Memes are one of the greatest products of social media. They’re funny, relatable, and new ones are always being created! Using memes within your social media strategy could be extremely powerful for your brand. However, it has to be done