The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
It’s hard to believe that less than 4-months ago the phrase “social distancing” had very little meaning. It goes without saying that today, we’re well accustomed to it. In the UK, the lockdown has been enforced for over 3 weeks now and although
It’s likely to come as no surprise to learn that visuals are crucial on social media. Accompanying your tweet, LinkedIn update or Facebook post with a video or graphic is imperative for grabbing attention and driving engagement. Last year, we
Memes are one of the greatest products of social media. They’re funny, relatable, and new ones are always being created! Using memes within your social media strategy could be extremely powerful for your brand. However, it has to be done
Traditional, in-person networking is no longer the only way to connect with business professionals. In our digital age, we have access to social networking sites such as LinkedIn, where networking can take place directly from your mobile phone or computer! LinkedIn
Happy Halloween from all of us at redPepper! Social media should form a big part of your business’s marketing strategy, and done right, can be really successful. However, as a digital marketing agency, we see loads of simple mistakes that
We know what you’re thinking, “I use Twitter and Facebook, does my business really need Instagram?” Well, studies show that people can recall 65% of visual content that they see after three days. For written content, this figure is only 10%.
Influencer spending on Instagram has risen above $1 billion for the first time. That’s a significant milestone but why has this happened? What is it about influencer marketing that is so appealing to so many brands? What is an influencer? Before we