5 reasons your PPC campaign isn’t performing
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy
Why invest in online paid advertising?
It’s a question that’s been plaguing marketing managers and directors alike for years. Unfortunately, there’s no ‘one size fits all’ answer to this question. It depends on so many different things, such as your goals, budget, and what industry you’re
2016 Google changes to date
Google is constantly making changes to its protocols to improve user experience. Here is a roundup of changes so far this year alone: Google PageRank has been removed March 7th 2016 – Google officially removed the Toolbar PageRank score from web browsers.
Rich Snippets
What are they and when should you be using them? Rich Snippets allow websites to advertise their content in a more descriptive and useful way on the Google search results page. It is basically that little snippet of information which sometimes