Google analytics is a very handy application in any business’ tool belt, which means that if you’re day-to-day and long-term business decisions are data driven (I.E, pretty much every good firm) then you’ll want to get your ducks in line sooner rather than later....
Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content...
If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media...
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 – originally under the name of Froogle – Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling...
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
