by red Pepper | Jun 30, 2023 | Digital Marketing
If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then...
by red Pepper | Jan 24, 2023 | Digital Marketing
Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content...
by Ellie Stead | Jul 24, 2022 | Digital Marketing, Social Media
If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media...
by Ellie Stead | Mar 10, 2022 | Branding, Digital Marketing, Marketing Strategy, Social Media
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
by Ellie Stead | Jan 11, 2022 | Digital Marketing
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 – originally under the name of Froogle – Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling...
by red Pepper | Oct 18, 2021 | Digital Marketing, Marketing Strategy
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
