A beginner’s guide to data-driven marketing
In the information age, data is one of the most valuable commodities on the planet. It’s now possible to know who your customers are to a previously impossible degree. The data available now is so precise that marketing without it
Digital assets you need for your B2C business post-lockdown
Covid-19 has affected us all in many ways, both personally and professionally. Regretfully, if you’re an owner of a business to customer (B2C) business, you may have been impacted more than most. Social distancing and new safety regulations mean that customer-facing
Exploring the world of in-game advertising
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The video game industry
5 questions to ask when choosing a marketing agency
Taking the plunge and investing in a marketing agency can be transformative for your business. Fresh perspectives, competent experience and a team of individuals ready to work on your brand are just some of the benefits that come with an
Changing with the leaves: making the most of seasonal marketing
Adapting your marketing to thrive in different situations is crucial if you want to grow. Your customers won’t behave the same way throughout the year. You can’t afford to either! A perfect example of this is the differences in marketing to
The do’s and don’ts of video meetings: Staying professional while working from home
Since late March, many office workers up and down the country have been navigating their way through working from home. While longer lay-ins and a commute that means walking to the kitchen table are big benefits, there have been adjustments
How to spot and avoid fake news
The rise of fake news has become one of the defining parts of the digital age. Social media has created a situation where it is easy to find, read, and share information. Due to this, many people have stopped questioning the credibility of
Trial and error: How to improve your email marketing with testing
We know how intimidating email marketing can be, which is why we produced a beginner’s guide to it a few weeks ago! There’s far more to email marketing than we could ever put in that blog, though, which is why we wanted to
How to: craft amazing call to actions and drive conversions that you need
Writing an effective call to action (CTA) is one of the biggest challenges we face as marketers. In one phrase, you need to ask someone to complete the perfect action that you need them to take. The most amazing copy in the world
Email marketing: A beginner’s guide
Any successful marketing strategy involves a combination of channels and marketing techniques to effectively target the right people in the right way. Often, email marketing is one of these channels. For many companies, email marketing is an avenue that can’t be ignored. We set