by Ellie Stead | Jan 11, 2022 | Digital Marketing
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 – originally under the name of Froogle – Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling...
by red Pepper | Oct 18, 2021 | Digital Marketing, Marketing Strategy
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
by red Pepper | Sep 3, 2021 | Digital Marketing, Traditional Marketing, Video Marketing
Over the years, McDonald’s adverts on TV have been hit and miss to say the least! Whilst there have been some disasters, that’s not what we’re focusing on in this blog. We’re here to celebrate some of our favourite adverts that Maccies have put out since their debut...
by Ellie Stead | Jul 26, 2021 | Digital Marketing, Pay-Per-Click Advertising (PPC)
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...
by Ellie Stead | May 20, 2021 | Digital Marketing
If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...
by red Pepper | May 6, 2021 | Digital Marketing
Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...
