How to: Use memes in your marketing
Memes are one of the greatest products of social media. They’re funny, relatable, and new ones are always being created! Using memes within your social media strategy could be extremely powerful for your brand. However, it has to be done
15 must-know marketing acronyms
LOL, ETA, ASAP and DIY, just a few acronyms that you might use every day without a second thought! Here at redPepper Marketing, this is no different. In fact, the marketing and advertising industry is saturated with acronyms, used daily to communicate various marketing
How to use SMART goals in your marketing
How do you measure your success when it comes to your marketing? It could be through achieving milestones, reaching conversion targets, or achieving a certain ROI. Regardless of how you measure your success, there’s always a stage when you have to decide what success
6 reasons why you need to update your website
Website design and development is one of our key services here at redPepper Marketing. We frequently help clients update, adapt and improve their websites. Often, your website is your customer’s primary destination and the place you’ll be directing many potential clients or customers to. Therefore,
An effective video campaign
How short is your attention span? Most of us would probably say it’s quite long. In reality, though, when you’re on social media, YouTube, or browsing the web, you have a very short attention span! You're in a rush to get as much
What we learnt at the B2B Marketing Expo
Last week the redPepper digital and content teams visited the B2B Marketing Expo at the ExCel centre in London. The day was jam-packed with marketing seminars and masterclasses from a range of industry professionals and, let’s not forget, plenty of freebies! Amidst the free
Emojis that should exist
In our digital age, we rarely send a message or post a social media update without an emoji. In fact, it’s true that sometimes emojis can step in where words fail. Naturally, as digital enthusiasts, we love a great emoji
What makes a great brand?
We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. It’s difficult to define what makes a great brand, though. After all, every
5 marketing campaigns we love
Happy Valentine’s Day to all of our wonderful readers. In honour of a day which celebrates all things “love”, we’re going to run you through five marketing campaigns that we, well, love! The best marketing campaigns are those that are
Why invest in online paid advertising?
It’s a question that’s been plaguing marketing managers and directors alike for years. Unfortunately, there’s no ‘one size fits all’ answer to this question. It depends on so many different things, such as your goals, budget, and what industry you’re