Exploring the world of in-game advertising
New opportunities for marketing are always emerging. In recent years, the video game industry, specifically in-game advertising, has started entering the conversations of marketers the world over. Why is it still such an under-utilised advertising channel, though? The video game industry
How to write a perfect design brief
We have the privilege of working with many talented designers. Their creativity and innovation makes our job easier, but it’s important to remember that the brief you give them will shape the designs they create. Writing a great design brief isn’t
Our basic guide to creating social media graphics
It’s likely to come as no surprise to learn that visuals are crucial on social media. Accompanying your tweet, LinkedIn update or Facebook post with a video or graphic is imperative for grabbing attention and driving engagement. Last year, we
Make your mark – why your brand matters (and why you should invest in it)
Branding is one of the most misunderstood areas of marketing. A company’s brand is its personality. It’s the first thing customers see, the image they get when they think about it, and how they’re portrayed in public. For many companies, a good brand can
What makes a great brand?
We love celebrating amazing brands. A truly excellent brand is a work of art. They take incredible expertise and knowledge to craft, and even more care to maintain. It’s difficult to define what makes a great brand, though. After all, every