Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]
What are your favourite ads from the good olâ days? How about the Fairy washing up liquid ads or The Smash advert! In early September, we were contacted by BBC Essex and asked to discuss all things nostalgia marketing as
Advertising is in the blood
It runs in the family at redPepper Recently I took a walk down memory lane with my Mum as we enjoyed looking over her scrapbook from the 60s. Perhaps you remember that lost art of collecting newspaper cuttings and lovingly creating
‘7 touch’ marketing
Consistency & persistence For 25 years Iâve been doing marketing, itâs more than I wish to admit, but amazingly there is still one problem that comes up higher than anything else when I talk to business owners about their marketing challenges