The death of free returns – hallelujah!
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials
The theatre of retail
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to
The redPepper Marketing Journey
Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she
Nostalgia in Marketing: A Trip Down Memory Lane [BBC Essex Radio Interview]
What are your favourite ads from the good ol’ days? How about the Fairy washing up liquid ads or The Smash advert! In early September, we were contacted by BBC Essex and asked to discuss all things nostalgia marketing as
Advertising is in the blood
It runs in the family at redPepper Recently I took a walk down memory lane with my Mum as we enjoyed looking over her scrapbook from the 60s. Perhaps you remember that lost art of collecting newspaper cuttings and lovingly creating
‘7 touch’ marketing
Consistency & persistence For 25 years I’ve been doing marketing, it’s more than I wish to admit, but amazingly there is still one problem that comes up higher than anything else when I talk to business owners about their marketing challenges