How to: Use memes in your marketing
Memes are one of the greatest products of social media. They’re funny, relatable, and new ones are always being created! Using memes within your social media strategy could be extremely powerful for your brand. However, it has to be done
How to: Use LinkedIn as a marketing tool
Traditional, in-person networking is no longer the only way to connect with business professionals. In our digital age, we have access to social networking sites such as LinkedIn, where networking can take place directly from your mobile phone or computer! LinkedIn
Terrifying social media mistakes
Happy Halloween from all of us at redPepper! Social media should form a big part of your business’s marketing strategy, and done right, can be really successful. However, as a digital marketing agency, we see loads of simple mistakes that
Why Instagram shouldn’t be ignored
We know what you’re thinking, “I use Twitter and Facebook, does my business really need Instagram?” Well, studies show that people can recall 65% of visual content that they see after three days. For written content, this figure is only 10%.
An introduction to influencer marketing
Influencer spending on Instagram has risen above $1 billion for the first time. That’s a significant milestone but why has this happened? What is it about influencer marketing that is so appealing to so many brands? What is an influencer? Before we
Video, video, video!
At the end of 2014, Mashable hosted a Twitter chat talking about the future of digital storytelling and asked what big trends had been noticed over the course of the year. Part of the reply from new social messaging app
Google+
The Google+ house party - are you ready to join? Have you ever been to a house party which is packed full of people and felt ever so lonely in the crowd because you couldn’t get your voice heard? How about