What is the Marketing Mix?
You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...
Five benefits of having an Office Dog
If seeing all the fluffy dogs on your social feed is encouraging you to find an office dog of your own, we’re here to give you a few pointers of encouragement with all the benefits an office dog may bring to your workplace. From improving physical health to...
Why is Social Proof vital for the success of my business?
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
The redPepper Marketing Journey
Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...
Our top 5 McDonald’s UK adverts
Over the years, McDonald’s adverts on TV have been hit and miss to say the least! Whilst there have been some disasters, that’s not what we’re focusing on in this blog. We’re here to celebrate some of our favourite adverts that Maccies have put out since their debut...
5 reasons your website is outdated
Keeping your website updated is a crucial step that we recommend to each of our clients. Failure to do so can result in poor site security, bad SEO value and a problematic user experience. At redPepper, we’re experts in optimising your website so that it’s visible on...
5 reasons your PPC campaign isn’t performing
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...
Clubhouse: The new social media platform taking the world by storm
Chances are that if you work around marketing or with marketers, you’ve heard of Clubhouse. In short, Clubhouse is a social media platform that prides itself on quality and exclusivity. In fact, you can’t even join the platform unless you receive an invite first!...
The Digital Misinformation Pandemic
Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in the form of fake news and misinformation. We previously...
5 simple steps to creating more website traffic
If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...
The exciting world of WhatsApp marketing
Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...
Which email marketing platform should I choose?
Whether you’re seeking an effective way to communicate with your existing customers or a method to transform your prospects into sales, email marketing is a valuable tool to include in your marketing strategy. If email marketing is a new avenue for your business, or...