5 reasons your PPC campaign isn’t performing
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...
Clubhouse: The new social media platform taking the world by storm
Chances are that if you work around marketing or with marketers, you’ve heard of Clubhouse. In short, Clubhouse is a social media platform that prides itself on quality and exclusivity. In fact, you can’t even join the platform unless you receive an invite first!...
The Digital Misinformation Pandemic
Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in the form of fake news and misinformation. We previously...
5 simple steps to creating more website traffic
If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...
The exciting world of WhatsApp marketing
Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...
Which email marketing platform should I choose?
Whether you’re seeking an effective way to communicate with your existing customers or a method to transform your prospects into sales, email marketing is a valuable tool to include in your marketing strategy. If email marketing is a new avenue for your business, or...
Digital innovations that shaped our lockdown
Last month, we passed the 1st anniversary of the UK going into lockdown due to Covid-19. It’s been a year of keeping ourselves entertained at home, staying in touch with loved ones from a distance, and looking back on normality with nostalgia. With the successful...
5 top content marketing strategy tips
Content marketing is an essential part of any marketing strategy. Making sure it’s properly addressed in your overall strategy is crucial to ensuring your marketing efforts are well-balanced and harmonious. Fundamentally, a content strategy defines what sort of...
How to execute a successful product launch
Launching a new product or service is an exciting time for any business and we understand just how important it can be to get it right! This blog post is the second instalment of our two-part product launch series where we’ll...
How to prepare for your product launch
You’ve thought up a fantastic idea, spent months developing the perfect product and now it’s time to reveal it to the world. Planning a product launch can be a daunting prospect, with so many assets to prepare and outcomes to plan for. However, with the help of a...
Web design: does your website do your marketing for you?
It’s been estimated that by 2040, 95% of purchases will take place through eCommerce. Although we’re a little way off that yet, the internet grows and diversifies every day, and it has never been more important to create a strong online presence for your...
SEO or PPC – How do I meet my business’ needs?
If you know the basics of digital marketing, you’ll likely be familiar with the terms Search Engine Optimisation and Pay Per Click – SEO and PPC for short. You may even know a fair bit about them – but do you know which marketing service will help you achieve your...