Marketing Blog | redPepper Marketing

Why print marketing is still fundamental to omnichannel marketing

While digital marketing often takes centre stage in many campaigns, you would be forgiven for believing traditional marketing is a thing of the past. Scrolling social media and clearing endless promotional emails often dominate our daily lives, but with an average attention span of less than 9 seconds, you may want to look a little wider than the technological world.

What on Earth is the Google Algorithm Core Update?

As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a significant amount of ranking movement and disturbance to Google Search results...

Mastering Social Media: Our top tips for crafting compelling content to enhance your brand

What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user spends 145 minutes on social media every day! In today’s digital age, social media...

Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?

Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price difference, you may be left wondering what the difference between the two platforms...

Navigating the AI-Driven Future of Google Search, a marketers perspective

Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE as Google describes it, is the integration of AI and complex machine learning...

Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023

At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related innuendos, we've seen the lot. Join us as we reveal our top five adverts of 2023....

How to boost Christmas sales with Social Media

With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect and engage with your audience, not only to drive sales but to spread the...

Will Social Media Die out?

We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison is a bit extreme when you consider what these social media platforms are capable...

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Why you shouldn’t be afraid of Google Analytics 4

If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then keep reading to find out all about the newest Google Analytics tool on the...

Social Media Marketing Trends for 2023 and beyond…

As we cross the half-way point of 2023, the social media marketers amongst us may well be wondering what lies ahead for the rest of the year and beyond. A quick search in to social media trend predictions will throw out words which we’ve been hearing for the past couple of years – Tik Tok, AI and analytics all feature heavily, of course – but...

Brand Wars: Freddo vs Deeno

Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with multiple cousins including Freddo Faces, Freddo Drinking Chocolate and the Freddo...

Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes

Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward their customers and encourage repeat purchases, leading to increased customer...

Digital Marketing trends we’re expecting to see in 2023

Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content creators vs influencers It’s predicted that businesses utilising influencer...

Best Christmas Adverts 2022

Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are tough, so it’s not surprising that this year’s Christmas Ads share an...

Benefits of an Office Dog

When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re missing out! Benefits of an Office Dog At redPepper, our office dogs Sky and...

What is the Marketing Mix?

Marketing Strategy, Traditional Marketing

You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...

Five benefits of having an Office Dog

Office Dog of the Year

If seeing all the fluffy dogs on your social feed is encouraging you to find an office dog of your own, we’re here to give you a few pointers of encouragement with all the benefits an office dog may bring to your workplace. From improving physical health to...

Why is Social Proof vital for the success of my business?

Digital Marketing, Marketing Strategy

You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...

The redPepper Marketing Journey

redPepper Marketing

Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...

Our top 5 McDonald’s UK adverts

Digital Marketing, Traditional Marketing, Video Marketing

Over the years, McDonald’s adverts on TV have been hit and miss to say the least! Whilst there have been some disasters, that’s not what we’re focusing on in this blog. We’re here to celebrate some of our favourite adverts that Maccies have put out since their debut...

5 reasons your website is outdated

Website Design

Keeping your website updated is a crucial step that we recommend to each of our clients. Failure to do so can result in poor site security, bad SEO value and a problematic user experience. At redPepper, we’re experts in optimising your website so that it’s visible on...

5 reasons your PPC campaign isn’t performing

Digital Marketing, Pay-Per-Click Advertising (PPC)

We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...

5 simple steps to creating more website traffic

Digital Marketing

If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...

The exciting world of WhatsApp marketing

Digital Marketing

Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...

Which email marketing platform should I choose?

Email Marketing

Whether you’re seeking an effective way to communicate with your existing customers or a method to transform your prospects into sales, email marketing is a valuable tool to include in your marketing strategy. If email marketing is a new avenue for your business, or...

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