Often people become so familiar with their business and so close to their products or services that it becomes difficult to communicate the solution they have to a customer’s problem. Many businesses attempt to brag, exaggerate or manipulate which customers have learnt to ignore, skip and block out. We believe that a story-first approach, based on over 2,000 years of best practices of storytelling, can help to clarify messaging and discover how to communicate a solution to resolve a customer’s struggle.
We have been helping our clients for over 15 years. In this time, we haven’t seen a framework revolutionise Marketing in the same way that the story-first approach has.
With a story-first workshop you’ll get:
- Access to a dedicated story expert for 12 months.
- To become an expert in telling your story.
- To learn the story formula that box-office films use to captivate their audience.
- See examples of how the world’s top brands are already using this formula.
- Time-saving brand scripts that will simplify how your team tackle future marketing projects.
- Actionable changes you can make immediately to your website or marketing materials.
Who is a story-first approach ideal for?
- You have a solid product or service but cannot see why you’re struggling with revenue month to month.
- Redesigning a fatigued or ineffective website.
- Starting up your own business and need a second set of eyes on how you communicate with your customers.
- Launching a new product or service and want to position it to succeed against the competition.
Make a story-first approach the centre of your marketing strategy. Transform your Marketing from being a chore into an exciting opportunity to provide value to your customers. We know you’ve got an amazing story so let us help you tell it.