Story

Begin to see yourself the way your customers see you

Often people become so familiar with their business and so close to their products or services that it becomes difficult to communicate the solution they have to a customer’s problem. Many businesses attempt to brag, exaggerate or manipulate which customers have learnt to ignore, skip and block out. We believe that a story-first approach, based on over 2,000 years of best practices of storytelling, can help to clarify messaging and discover how to communicate a solution to resolve a customer’s struggle.

We have been helping our clients for over 15 years. In this time, we haven’t seen a framework revolutionise Marketing in the same way that the story-first approach has.

With a story-first workshop you’ll get:

  • Access to a dedicated story expert for 12 months.
  • To become an expert in telling your story.
  • To learn the story formula that box-office films use to captivate their audience.
  • See examples of how the world’s top brands are already using this formula.
  • Time-saving brand scripts that will simplify how your team tackle future marketing projects.
  • Actionable changes you can make immediately to your website or marketing materials.

Who is a story-first approach ideal for?

  • You have a solid product or service but cannot see why you’re struggling with revenue month to month.
  • Redesigning a fatigued or ineffective website.
  • Starting up your own business and need a second set of eyes on how you communicate with your customers.
  • Launching a new product or service and want to position it to succeed against the competition.

Make a story-first approach the centre of your marketing strategy. Transform your Marketing from being a chore into an exciting opportunity to provide value to your customers. We know you’ve got an amazing story so let us help you tell it.