Windows and double glazing made exciting on social media…
Social media management & monthly blog creation
Back in July of 2021, Halstead based windows, doors, conservatories and roofline product supplier and installer, Infil, came to us with a challenge of spicing up their social media.
Before implementing our content creation services, their strategy for posting on both their social channels and website was pretty much non-existent, with only an occasional post of a new fitting they had done. We saw so much potential in what could be and went full steam ahead into creating a content plan and blog for each month.
We took the reigns in developing a style for Infil in their social media that not only matched the brand, but also gelled well with their messaging.
The mix of not only their installations, but information on services, and call to actions have done a very good job of giving followers more to digest and consume from Infil. Adding value in your content strategy is very important, and we feel we have achieved that very well for both their Instagram and Facebook accounts.
Blogs are a fantastic way to generate organic traffic to your website, and again we noticed a missed opportunity to pull in potential customers. Through careful keyword research and writing on topics of interest, we have been able to write content that can attract the right kind of audience to the website.
For Infil, we’ve made a variety of blogs from more sales focused posts like ‘Should you choose aluminium or uPVC windows’ to topics that might peak someone’s interest and lead to Infil being their go to by providing value (for example, ‘Are French Doors Actually French?’).