Now that the initial hype is over, let’s talk about what AI Mode means for your digital marketing footprint and strategy. Trends in digital marketing come and go, but this one is different. Google has officially rolled out AI Mode in search, and it’s already shifting how people discover brands online.
Here’s what you need to know
AI results are conversational — pulling insights from Reddit, Quora, LinkedIn, Wikipedia, YouTube, Forbes, and even your own website.
Big brands are moving fast — with huge PPC budgets, PR campaigns, and media citations dominating early visibility.
SMEs risk being left behind — unless they adapt to this new search environment quickly.
We’ve put together a short video that explains what’s happening, what it means for your business, and most importantly, how to change.
Some industry reports suggest that up to 58% of all Google searches now end with ZERO clicks! Instead of visiting websites, users are getting their answers directly from AI Overviews and AI chat responses.
That shift has implications. If your business depends on driving traffic to your website to generate leads or sales, you’ll need to adapt your search marketing strategy. Here’s a few things to focus on:
TIP 1: Write for humans, not machines. Use clear structure, quick answers, facts tables and helpful visuals while staying-machine readable.
TIP 2: Go deep, publish fewer, deep pages that show experience, expertise, authority and trust.
TIP 3: Don’t go it alone, things are changing too fast, let’s work together to get your strategy right and optimise for Google + AI.
I’ll be honest — this is the toughest shift I’ve seen in marketing in decades. Add in challenging economic conditions and rising costs, we need to make every £££ pound spent on marketing work.
While big brands may outspend us, we have something they don’t: agility, focus, and determination. Let’s do this really well together for you and your team!
We’re here for you. Call me, let’s work on this together, 01787 223850.
