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The End of SEO As We Know It?

The End of SEO As We Know It?

by red Pepper | Sep 17, 2025 | Digital Marketing, Search Engine Optimisation (SEO)

Now that the initial hype is over, let’s talk about what AI Mode means for your digital marketing footprint and strategy. Trends in digital marketing come and go, but this one is different. Google has officially rolled out AI Mode in search, and it’s already shifting...
What on Earth is the Google Algorithm Core Update?

What on Earth is the Google Algorithm Core Update?

by Ellie Stead | Sep 23, 2024 | Search Engine Optimisation (SEO)

As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a...
Mastering Social Media: Our top tips for crafting compelling content to enhance your brand

Mastering Social Media: Our top tips for crafting compelling content to enhance your brand

by Natalia Dziewiz | Jun 14, 2024 | Search Engine Optimisation (SEO), Uncategorized

What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user...

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