by red Pepper | Dec 23, 2025 | Digital Marketing, Search Engine Optimisation (SEO)
The digital marketing landscape is undergoing its most significant transformation in decades. If you’ve been working in this space, you’ve likely noticed the seismic shift happening right now—traditional SEO is evolving, and it’s not going back. The...
by red Pepper | Nov 20, 2025 | Digital Marketing, Search Engine Optimisation (SEO)
The way consumers interact with brands is fundamentally changing. We’re witnessing a seismic shift from traditional search-based discovery to intelligent, conversational experiences powered by artificial intelligence. Welcome to the era of Agentic Commerce. What...
by red Pepper | Sep 17, 2025 | Digital Marketing, Search Engine Optimisation (SEO)
Now that the initial hype is over, let’s talk about what AI Mode means for your digital marketing footprint and strategy. Trends in digital marketing come and go, but this one is different. Google has officially rolled out AI Mode in search, and it’s already shifting...
by Ellie Stead | Sep 23, 2024 | Search Engine Optimisation (SEO)
As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a...
by Natalia Dziewiz | Jun 14, 2024 | Search Engine Optimisation (SEO), Uncategorized
What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user...
