8
Mar

Marketing Tips for 2017

The world of marketing is changing at such a fast pace, that it’s almost impossible to keep up. There are very few industries that have trends evolving at the pace we do. It’s always important to know what’s happening at

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20
Dec

Marketing Buzzwords 2017

Here are three concepts that you’ll want to embed into your marketing vocabulary for 2017… STORY FIRST:  The same tools that Pixar use to make award-winning films are now being used by businesses to tell a great story which helps customers

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19
Aug

PokéMarketing

You may have noticed a flood of people wandering the streets, some alone, others wander in groups. Their eyes are often fixated on the mobile phone they have held out in front of them. As they explore the area, hunting

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27
May

Slow down your marketing

The well-known ‘Tortoise and the Hare’ story is as relevant today as when it was first written, why? Well, the rise of the Slow Movement which began in the 1980’s when political activist and writer Carlo Petrini protested against the “fast

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14
May

2016 Google changes to date

Google is constantly making changes to its protocols to improve user experience. Here is a roundup of changes so far this year alone: Google PageRank Has Been Removed March 7th 2016 – Google officially removed the Toolbar PageRank score from

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13
Jan

The Marketing Piñata

You’re at the office, called into the conference room and the person hosting the meeting brings in a Piñata, some blindfolds and handful of sticks. Everyone takes a stick, dons their blindfold and starts hitting frantically hoping to hit the

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23
Dec

Merry Christmas

This year in Saint Patrick’s Cathedral, New York, a traditional Presepe (nativity scene) handcrafted by Italian artisan Franco Artese, will greet visitors. The Sassi of Matera, a UNSECO World Hertiage Site in the region of Basilicata, is the backdrop for

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7
Dec

B2B Marketing

Let’s talk business to business. Marketing business – that’s  B2B marketing. If you’re in the business world, the chances are you already know what B2B marketing means but just to be sure, it means business-to-business as opposed to B2C marketing, business-to-consumer.

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30
Nov

B2C Marketing

Bringing your business to consumers with marketing to make you deliciously consumable – B2C marketing key questions B2C marketing isn’t a new type of chemical nor is it a robot from the latest Star Wars movie. B2C means business-to-consumer as opposed

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