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Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?

Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price...

Navigating the AI-Driven Future of Google Search, a marketers perspective

Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE...

Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023

At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related...

How to boost Christmas sales with Social Media

With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect...

Will Social Media Die out?

We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison...

Why you shouldn’t be afraid of Google Analytics 4

If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then...

Social Media Marketing Trends for 2023 and beyond…

As we cross the half-way point of 2023, the social media marketers amongst us may well be wondering what lies ahead for the rest of the year and beyond. A quick search in to social media trend predictions will throw out words which we’ve been hearing for the past...

Brand Wars: Freddo vs Deeno

Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with...

Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes

Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward...

Digital Marketing trends we’re expecting to see in 2023

Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content...

Best Christmas Adverts 2022

Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are...

Benefits of an Office Dog

When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re...