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We’re excited to get to know you and learn more about your marketing ambitions! One of our experts will be in touch with you shortly, but in the meantime, we’d love you to take a look at our blogs and case studies!

Google Analytics 4, all the reasons why you shouldn’t be afraid of it

by | March 17, 2023 | Digital Marketing | 0 Comments

Google analytics is a very handy application in any business’ tool belt, which means that if you’re day-to-day and long-term business decisions are data driven (I.E, pretty much every good firm) then you’ll want to get your ducks in line sooner rather than later....
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Digital Marketing trends we’re expecting to see in 2023

by | January 24, 2023 | Digital Marketing | 0 Comments

Firstly, the redPepper marketing team would like to wish you a very Happy New Year. We’ve kicked off what we think will be an exciting year by looking at the Digital Marketing trends we believe will influence our digital strategy in 2023. Let’s dive in! 1. Content...
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Best Christmas Adverts 2022

by | December 14, 2022 | Branding, Video Marketing | 0 Comments

Is the John Lewis Christmas Ad still king? Here’s our top 2022 Christmas Adverts… It’s that time of year again! The Christmas lights are twinkling, the mulled wine is flowing and we’re ready to give you the lowdown on our favourite Christmas ads from 2022. Times are...
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Benefits of an Office Dog

by | December 2, 2022 | Uncategorized | 0 Comments

When did Office Dogs become popular? An office dog has become a staple in many workplaces around the country. If you’ve already employed a pooch, then you’ll likely know how great it is to have their company, but for those who haven’t, read on to understand why you’re...
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What is social commerce, and why do I need to know?

by | July 24, 2022 | Digital Marketing, Social Media | 0 Comments

If you’re a social media user, you will almost definitely have noticed the addition of the ‘Shopping’ feature on platforms such as Facebook, Instagram, TikTok & Pinterest. Otherwise known as social commerce, the ability to sell products from within social media...
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Making budget cuts? Here are 5 ways to save money on your marketing

by | June 24, 2022 | Marketing Strategy | 0 Comments

Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies....
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The death of free returns

by | May 24, 2022 | Marketing Strategy, Traditional Marketing | 0 Comments

Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in...
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Could you be virtually influenced?

by | March 10, 2022 | Branding, Digital Marketing, Marketing Strategy, Social Media | 0 Comments

Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
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The theatre of retail

by | February 17, 2022 | Marketing Strategy | 0 Comments

Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
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B2B Marketing Expo: redPepper’s key takeaways

by | January 26, 2022 | redPepper Marketing | 0 Comments

In November 2021, the redPepper content and digital teams took a day out-of-office to broaden our knowledge of upcoming marketing trends. The B2B Marketing Expo was jam-packed with informative seminars delivered by industry thought leaders and pitches from upcoming...
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Does my business need Google Shopping?

by | January 11, 2022 | Digital Marketing | 0 Comments

If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 - originally under the name of Froogle - Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling doesn’t lend...
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Instagram Reels: – What is deemed fair use of music for businesses?

by | January 7, 2022 | Social Media | 0 Comments

In November 2021, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful reel with just under 5k...
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